Monster macht Masse
Im Rahmen einer strategischen Neuausrichtung legt Monster Worldwide jetzt die Karten auf den Tisch. Im Mittelpunkt der von Sal Iannuzzi angekündigten Strategie steht eine bedeutende Steigerung des Geschäftsvolumens bei Stellenanzeigen und Bewerbern im Mittelpunkt. Hierbei spricht Ianuzzi von einer Steigerung um das 10fache. Bei der Preispolitik soll auch eine neue Variante angeboten werden: Die bisherige traditionelle Publikation von Stellenanzeigen nach Laufzeit soll jetzt um ein Performance-Modell (Preis pro Click) ergänzt werden.
Lesen Sie die Details der Ankündigung im Original-Ton:
Monster Worldwide Reveals Strategy to Drive Growth and Enhanced Value for Customers, Job Seekers and Shareholders
NEW YORK–(BUSINESS WIRE)–May 14, 2014– Monster Worldwide, Inc. (NYSE: MWW) today revealed its strategy to drive the business and enhance its competitive position at the Company’s Strategy Briefing event held earlier today in Weston, Massachusetts. Monster’s strategy focuses on adding massive scale to its business to expand its total addressable market and the value it can provide to customers through a variety of new products, technologies and business models to successfully connect more people with more jobs.
“Monster’s transformative strategy enables us to better deliver on our mission of connecting people and jobs with exciting new capabilities and at significantly greater scale,” said Sal Iannuzzi, chairman, president and chief executive officer of Monster Worldwide. “Monster will now offer an unmatched portfolio, including expanded job content, new communication tools, social profile aggregation, extensive cloud-based solutions, and more.”
To enhance the scale of its business, Monster is dramatically expanding the number of jobs it offers, collecting jobs content from both traditional and social sources to ensure that employers can reach the right candidates, at the right time and place, with the right opportunities.
To date, Monster has grown the number of jobs available across its network from 250,000 in the U.S. in January 2014 to more than 1.5 million today, and an expected 4 million jobs across its top tier global sites by January 2015. This represents a 10X increase in the volume of jobs, and this number is poised to grow with further international rollout.
Monster is expanding its job advertising distribution beyond the traditional placement on its own network of sites and its Career Ad Network® to include expanded social distribution. Monster® Twitter Cards is already being used by a limited set of customers ahead of the commercial launch in July.
Later this year, Monster plans to add multiple pricing models to its job advertising business, including duration and pay-per-click options. This will create a significant opportunity to serve millions of new customers who seek variable job ad pricing.
Monster is also vastly increasing the number of candidates it delivers for search. With the recent acquisition of TalentBin, Monster now provides recruiters access to well over 100M candidate profiles aggregated from social sources across the Web, in addition to Monster’s own proprietary database of 25M searchable resumes. This approach surfaces the truly passive candidates who are not actively seeking a new job.
As an additional part of its strategy, Monster recently deployed a commercial cloud-based talent platform that can provide end-to-end sourcing or be integrated as components into existing recruiting workflows.
“We are excited by the promise of our new strategy and the new and significantly expanded opportunities it provides employers, job seekers and our shareholders alike,” said Sal Iannuzzi.
An archived version of Monster’s Strategy Briefing Day webcast can be accessed online through the Investor Relations section of the Company’s website at http://ir.monster.com.
About Monster Worldwide
Monster Worldwide, Inc. (NYSE:MWW), is the global leader in successfully connecting job opportunities and people. Monster uses the world’s most advanced technology to help people Find Better, matching job seekers to opportunities via digital, social and mobile solutions including monster.com®, our flagship website, and employers to the best talent using a vast array of products and services. As an Internet pioneer, more than 200 million people have registered on the Monster Worldwide network. Today, with operations in more than 40 countries, Monster provides the broadest, most sophisticated job seeking, career management, recruitment and talent management capabilities globally. For more information visit about.monster.com.
Source: Monster Worldwide, Inc.