The use of technology in recruitment isn’t new. Applicant tracking systems have been around for more than 15 years now, and mobile phones and job boards for over 20. But a seismic shift in technology is now under way that is fundamentally altering interaction with candidates. The combination of smartphones and the Web is changing candidates’ expectations. With their experience of technology defined by sites like Amazon and eBay, and social media platforms such as Facebook, Twitter and LinkedIn, they expect organizations’ recruitment systems to be as simple and rewarding to use. As a result, we’ve seen the advent of five significant technological developments that are becoming essential elements of world-class recruitment programs.
1. Content and community-enabled careers portal
For many years, careers portals provided the information that organizations wanted to convey to candidates. But that’s putting the cart before the horse. Now, the emphasis has switched to providing candidates with what they want from the organization. First, they expect to get an accurate feel about the culture of the company. They also want to understand what openings are available and gather insight into their career development opportunities. Gen Y job seekers are more interested than their older peers in benefits, flexible working options and corporate social responsibility (CSR). They don’t want to spend 25 or 30 years in the same job.
Earlier generation careers portals offered ‘About Us’, ‘Job Search’ and ‘Job Description’ sections as well as online applications, SMS job alerts and candidate home pages. Third generation career portals need to focus first and foremost on building a relationship with candidates. They will recognize that a candidate may be more interested in a particular company, rather than a particular job. Portals of the future will have a wizard that will help people figure out their competencies and interests, and what the job families are that would make sense for them at this company.
2. Being ready for the mobile jobseeker
The growth in the use of mobile devices to access the internet has been exponential. A Mobile Web Watch report by Accenture found that 85% of people surveyed access the Web at least once a day via mobile.
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